About the Author

Nathu Lal Soni, the visionary behind Soni The Power, is a seasoned finance professional with over 10 years of deep, hands-on experience in the financial services sector, especially in Non-Banking Financial Companies (NBFCs). With a firm belief in empowering entrepreneurs and simplifying financial growth, he has helped hundreds of professionals understand the dynamic NBFC landscape.

Over the past decade, Mr. Soni has worked closely with startups, loan providers, DSA networks, and business owners to build scalable, compliant, and profitable financial models. His practical knowledge—rooted in field experience, strategic planning, and regulatory clarity—makes him a trusted voice in the NBFC domain.

His debut book, “How to Grow Your NBFC Business,” is not just a guide but a mission to educate and uplift those aspiring to build something meaningful in India’s evolving financial space. Through this book and his brand Soni The Power, he is on a mission to make financial literacy accessible and business strategy understandable—even for first-time founders.

Author | Mentor | NBFC Business Strategist

“I don’t just want to grow my business—I want to help others build theirs.”